Brief
For over 50 years HERS Agency has represented many of the world’s leading food and props stylists. They needed a new identity to better represent the agency as it is today.
Solution
The company was originally called ‘Home Economists on Request’ (nobody's quite sure where the ‘S’ came from). Preserving the name and the equity within it, their new identity places less emphasis on the word ‘hers’ (they represent plenty of ‘hims’), instead connecting visually to the name’s origin as an acronym.
The new identity also has the confidence to be much more playful, and integrate with the amazing images that are created by the agency's formidable roster of talent. We redesigned the website using their existing platform, along with advertising, stationery and signage.
“You’ve raised our brand to a whole new level. All the ideas you presented were excellent, and you gave us total confidence that you really understood our business. You’ve been a pleasure to work with and we’ve had lots of positive feedback from clients. We really couldn’t be happier.”
Julia Hetherington, Director
Disciplines
- Research
- Identity
- Advertising
- Web design
- Signage & display
Project images
