Expertise
Our projects typically work through some or all of the following stages. This ensures the resulting work is built on the strongest foundations.
Stages
1. Research
Question everything. You have to work out what the dots are before you can join them up.
2. Strategy
Brand architecture, strategy and tactical planning in support of your business strategy.
3. Naming
A rigorous process to arrive at an outcome that is simple, memorable & protectable.
4. Identity
The encapsulation of your brand in its purest form, as part of a wider identity system.
5. Applications
Connecting your brand to the people who matter, in memorable & surprising ways.
6. Support
Ongoing work to defend and maximise the value of your most important strategic asset.
1. Research
Question everything. You have to work out what the dots are before you can join them up.
2. Strategy
Brand architecture, strategy and tactical planning in support of your business strategy.
3. Naming
A rigorous process to arrive at an outcome that is simple, memorable & protectable.
4. Identity
The encapsulation of your brand in its purest form, as part of a wider identity system.
5. Applications
Connecting your brand to the people who matter, in memorable & surprising ways.
6. Support
Ongoing work to defend and maximise the value of your most important strategic asset.