Funeral Guide
![](/assets/journal/FuneralGuide/bi_funeralguide_nav_landscape_02.jpg)
A new visual identity for the UK’s leading online funeral resource.
![Funeral Guide](/assets/journal/FuneralGuide/bi_funeralguide_entryimage_01.jpg)
![Funeral Guide](/assets/journal/FuneralGuide/bi_funeralguide_entryimage_02a.jpg)
![Funeral Guide](/assets/journal/FuneralGuide/bi_funeralguide_entryimage_02b.jpg)
We worked with the client team to define a clearer and more meaningful brand strategy, which supported the decision to change the company's original name from Funeral Zone to Funeral Guide.
The identity includes a redesigned dove icon that’s unique and ownable (incorporating a subtle initial ‘F’), while the stylish wordmark is created using Fontsmith's FS Kim.
![Funeral Guide](/assets/journal/FuneralGuide/bi_funeralguide_entryimage_03.jpg)
![Funeral Guide](/assets/journal/FuneralGuide/bi_funeralguide_entryimage_04.jpg)
The website, including the new illustrations, was created in-house with a focus on improving clarity. All designed using the colour palette that we developed as part of the identity.
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