A new visual identity for the UK’s leading online funeral resource.
We worked with the client team to define a clearer and more meaningful brand strategy, which supported the decision to change the company's original name from Funeral Zone to Funeral Guide.
The identity includes a redesigned dove icon that’s unique and ownable (incorporating a subtle initial ‘F’), while the stylish wordmark is created using Fontsmith's FS Kim.
The website, including the new illustrations, was created in-house with a focus on improving clarity. All designed using the colour palette that we developed as part of the identity.