A long-established name that was originally called ‘Home Economists on Request’ (nobody's quite sure where the ‘S’ came from). Preserving the name and the value they’ve built, the new identity places less emphasis on the word ‘hers’ (they represent plenty of ‘hims’), instead connecting visually to the name’s true origin as an acronym.
The new identity also has the confidence to be much more playful, and integrate with the amazing images that are created by the agency's formidable roster of talent. We also redesigned the website using their existing platform, along with advertising, stationery and signage.
“You’ve raised our brand to a whole new level. All the ideas you presented were excellent, and you gave us total confidence that you really understood our business. You’ve been a pleasure to work with and we’ve had lots of positive feedback from clients. We really couldn’t be happier.” Julia Hetherington, Director