FS Aldrin is a new font and icon suite named after the legendary astronaut Buzz Aldrin. Our role was to develop the launch campaign, including an identity and story for the font. Campaign elements included online advertising, email marketing, web content, media releases and a suite of graphic assets for press and social media.
The creative focused on FS Aldrin’s talent for conveying clarity and technical precision with warmth and humanity. Apollo 5 images, lunar mapping and scientific datasets were set in a bold and colourful lunar landscape. The story was further strengthened by the involvement of Buzz himself, who was happy to support the launch of the new typeface, even tweeting "Now I've got my own font!".