Clive’s —
Classic Wholemeal Pie packaging

Project images

Clive's — Classic Wholemeal Pie packaging Clive's — Classic Wholemeal Pie packaging Clive's — Classic Wholemeal Pie packaging Clive's — Classic Wholemeal Pie packaging Clive's — Classic Wholemeal Pie packaging Clive's — Classic Wholemeal Pie packaging Clive's — Classic Wholemeal Pie packaging Clive's — Classic Wholemeal Pie packaging Clive's — Classic Wholemeal Pie packaging Clive's — Classic Wholemeal Pie packaging Clive's — Classic Wholemeal Pie packaging

Project information

Clive’s Classic wholemeal vegan pies redesigned in a stylish new takeout box, providing greater protection and increased shelf appeal to all pie lovers.

Following on from our work on Clive’s gluten free pies it was time to revisit the packaging for the original Classic wholemeal range. Central to the design is a ‘noodle-style’ box, a first of its kind in the category. The new packaging clearly differentiates the range from their gluten free siblings while serving as a great on-the-go container.

Vibrant hand-painted boards provide the background for creative compositions of key ingredients in each recipe, with a focus on preparation and freshness. There are seven varieties in the range, each inspired by a different cuisine from around the world.

Photographer — Neil White
Food Stylist — Helen Upshall