Following on from our work on Clive’s gluten free pies it was time to revisit the packaging for the original Classic wholemeal range. Central to the design is a ‘noodle-style’ box, a first of its kind in the category. The new packaging clearly differentiates the range from their gluten free siblings while serving as a great on-the-go container.
Vibrant hand-painted boards provide the background for creative compositions of key ingredients in each recipe, with a focus on preparation and freshness. There are seven varieties in the range, each inspired by a different cuisine from around the world.