Icon Magazine Rethink

Posted by Blair Thomson
June 18 — 2014
Culture

International architecture and design magazine Icon invited us to suggest something we thought might benefit from a redesign, and then propose a solution.

Icon Magazine Rethink Icon Magazine Rethink Icon Magazine Rethink Icon Magazine Rethink
Icon Magazine Rethink
Icon Magazine Rethink Icon Magazine Rethink

We were invited to contribute to the July 2014 edition, and proposed food banks, a thorny political topic. We wanted to explore how a stronger and more visible Foodbank brand might help the service to sit more comfortably in our communities, as a positive sign that we are committed to supporting our neighbours in their time of need.


In addition to the identity, we designed supporting graphics, vehicles, food collection points and retail fascias.